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Video for things that work.

Rec
Cam A
Canon C70
Format
4K · 23.976
Loc
Spirit Peaks Raceway

Ellero is a video production studio in Seattle and Tacoma, WA. We make product films, catalog photos and brand campaigns for automotive and industrial brands.

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01The studio

Good tools deserve footage that shows up ready to work.

We're a small crew based in Seattle and Tacoma, and we travel for shoots anywhere in the US. We plan, light, shoot and color every job ourselves.

What we make

  • Product films
  • Catalog photography
  • Brand campaigns
  • Social cutdowns
  • Color and finishing
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Gloved hand driving a Titan M6 bit socket on a ratchet
Titan Tools / bit socket detail
  • Automotive
  • Aftermarket
  • Hand tools
  • Lubricants
  • Industrial
  • Equipment

02Deliverables

One shoot, every format.

We plan each shoot around where the footage will run, so one day can cover your site, catalog and social channels.

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  • Hero product film

    A 60 to 90 second film of the product at work, for your site, YouTube and trade shows.

    16:9 · 4KTake 01

  • Vertical cutdowns

    Short vertical edits for Reels, Shorts and TikTok, captioned for sound off.

    9:16 · 1080 × 1920Take 02

  • Catalog stills

    Product photos for catalogs, listings and packaging, lit to match across the line.

    Web and printTake 03

  • Detail loops

    Close-up clips of texture and finish for web headers and ad openers.

    6 to 10 sec loopsTake 04

  • Graded masters

    Color graded in DaVinci Resolve and delivered in the formats your team needs.

    ProRes · H.264Take 05

  • Your shot list

    Send a brief and we'll plan the shoot around it.

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03Selected work

From the catalog to the campaign.

Earn Every Lap

  • Brand campaign
  • Motorsport
  • Color

A Titan Tools brand campaign with Corey at the drift track. Shot, edited and color graded by Ellero.

Titan Tools catalog

  • Catalog
  • Product photography

Catalog photos for Titan Tools, shot in the shop and outdoors with each tool in hand.

  • Gloved hand holding the 19344 tire inflator and dial gauge, with its red hose and brass air chuck

    19344 Tire Inflator and Dial Gauge

  • The Vaper 90 blasting dust out of a cartridge filter held in a gloved hand

    Vaper 90

  • Gloved hands changing a tip on pliers from the 18402 snap ring plier set

    18402 Snap Ring Plier Set

Titan Tools product films

  • Product film
  • Social

Short product films for Titan Tools' catalog and social channels, from script to final color.

Gloved hands holding the open case of the Titan 51930 oxygen sensor and service socket set
01:00:02:10 / 01:01:00:004K · 16:9

9:16 cutdown / Reels and Shorts

Your product could be next.

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04Process

How a project runs.

  1. Brief

    We learn the product, the audience and where the video will run.

  2. Plan

    Shot list, schedule and script, approved before the crew loads in.

  3. Shoot

    On location or in the studio, with a crew sized to the job.

  4. Finish

    Edit, color and sound, then masters and cutdowns for every channel.

Based in
Seattle and Tacoma, WA. We travel for shoots anywhere in the US.